The restaurant industry has evolved from just in-store experiences to a more holistic approach, marrying food, tech, brand, and location. The evolution of the customer journey requires quick-service restaurants to understand their customers’ online and offline behaviors.
Why a data clean room for QSR?
According to Forrester, 90% of data and analytics decision-makers believe it’s a priority to increase the use of data insights in business decision-making. Spectus gives you full flexibility to build custom analysis by combining our first-party data with your customer intelligence in our secure data clean room.
Fundamental QSR Use Cases
- Site Selection – conduct location analysis to determine the best market(s) for establishing new locations
- Visitation Purpose – distinguish the differences between customers and third-party delivery workers at your locations to refine business operations and visitor experience
- Customer Experience – Improve your customer experience by understanding their behavior and interactions with your locations
Provide a better experience with every customer interaction
Transform the way your team leverages human mobility data
Spectus is built for data-driven decisions that lower risk and inform better investments
Build targeted promotional campaigns and loyalty programs to achieve your acquisition and retention goals.
Deep dive into your target customers to build your niche, and respond quickly to competition to distinguish your brand.
Analyze individual restaurant performance and predict industry trends to support chain expansion.